This billboard sign is located on Hwy 95 at Ave 7E, just outside of Yuma, AZ.
As this conversation is getting more heated by the second, Patty, sensing that perhaps something ugly is developing, came quickly out of the motor home. She caught the tail end of the confrontation, where I demanded to see the manager. Of course, he wasn't available, with some sort of excuse that he had to take his wife to a medical appointment. Our day started pretty routinely in Tucson, AZ, and ended anything but routine in Yuma, AZ. When we finished our laundry, and pulled out of Lazy Days RV Park, it was late morning. After a Wally World Stop on the outskirts of Tucson, and a fuel & propane stop at the Flying J in Eloy, we were on the road to Yuma, where the plan is to hang out for a few days before we attend the Gypsy Journal RV Rally at the fairgrounds.
Our specific destination was the Yuma Lakes RV Resort, a part of the Colorado River Adventures membership network (CRA), located off Hwy 95, a few miles northeast of Yuma. Somewhere in our travels, we had collected a brochure (see below) that offered free camping, and a $100 gift certificate to WalMart, simply for listening to their sales pitch. Even though the brochure states that the phone numbers for the different resorts is for information, and directions only, I called several weeks ago to try and confirm that this offer was legitimate. When the recording ended, I left a message regarding the brochure & our call back number. No surprise, the call was never returned.
Flash forward to a little after 5pm yesterday, when we pulled into Yuma Lakes, and stopped at the gate house. Within a few minutes, a gentleman pulled up in his golf cart, and we exchanged pleasantries. It went downhill from there! When I showed him the brochure with no expiration date, he said they weren't honoring that anymore. What? How can you put out a very attractive offer with no disclaimers like "limited time only", and then say "sorry, that's not good any more".
OK, now I'm pissed off, and if you're on the receiving end, that's not a good thing! I then asked the guy "what about the big billboard sign out on the highway, offering full hookup RV camping for $10 per night? He said "we're not honoring that anymore either, and I've been telling them for weeks, to have that sign taken down". He further stated that "we get 2 or 3 rigs a week pulling in because of that sign, and we have to turn them away".
Our specific destination was the Yuma Lakes RV Resort, a part of the Colorado River Adventures membership network (CRA), located off Hwy 95, a few miles northeast of Yuma. Somewhere in our travels, we had collected a brochure (see below) that offered free camping, and a $100 gift certificate to WalMart, simply for listening to their sales pitch. Even though the brochure states that the phone numbers for the different resorts is for information, and directions only, I called several weeks ago to try and confirm that this offer was legitimate. When the recording ended, I left a message regarding the brochure & our call back number. No surprise, the call was never returned.
Flash forward to a little after 5pm yesterday, when we pulled into Yuma Lakes, and stopped at the gate house. Within a few minutes, a gentleman pulled up in his golf cart, and we exchanged pleasantries. It went downhill from there! When I showed him the brochure with no expiration date, he said they weren't honoring that anymore. What? How can you put out a very attractive offer with no disclaimers like "limited time only", and then say "sorry, that's not good any more".
OK, now I'm pissed off, and if you're on the receiving end, that's not a good thing! I then asked the guy "what about the big billboard sign out on the highway, offering full hookup RV camping for $10 per night? He said "we're not honoring that anymore either, and I've been telling them for weeks, to have that sign taken down". He further stated that "we get 2 or 3 rigs a week pulling in because of that sign, and we have to turn them away".
Seeing no way forward, other than perhaps to just refuse to move the motor home away from blocking part of the resort entrance, which I considered, I decided to retreat from this battle, and concentrate on winning the war.
We've all probably had some experience with the classic bait & switch tactics of less than honorable businesses, but this is beyond that. In this case, there isn't even a switch, it's all bait. When the owners or management of a business decide to pursue a promotional, or marketing strategy, it's paramount that they understand the unintended consequences of not ending that promotion in a responsible manner. Like perhaps taking down the sign if you're not honoring what it advertises, or at least recognizing that without limitations, these brochures can be out there for a very long time.
OK, where do we go from here. I suspect that most people would just say "oh well", and head on down the road. Well, I'm not most people when it comes to crap like this. There will be more to this story, and if nothing else, I WILL get the satisfaction of knowing that someone will have to answer some questions, if not to me, then possibly to a county or state official with a little more horsepower. This kind of bull$*@#, is simply not acceptable. There are business statutes that prohibit blatant cases of false advertising. It deserves someone to take it to the next level, and I'm that person. The phrase "I'm your worst nightmare" is more than appropriate, and my parting words to the guy in the golf cart was, "you haven't heard the end of this"!
Stay tuned.............................